I am Balázs — a transformational coach and psychologist passionate about deep, lasting change.
At the core of my work is the inside-out understanding — the idea that our experience of life is created not by external circumstances, but by our own thinking. This perspective shapes everything I do, and it is also the foundation of Rethink Yourself — the central concept that runs through my coaching, teaching, and workshops.
On this website, you will find an overview of my approach to transformative coaching, who I work with, and how I can support your personal or professional development. Whether you are looking to experience coaching as a client or to train with me as a future coach or leader, you will find the options here.
If you are curious about my background, here is a short introduction:
Balázs Nyiri is a transformational coach and psychologist who has spent nearly a decade helping high-performing individuals — from Olympic athletes and special forces operatives to top executives and dollar millionaires — achieve clarity, growth, and deep personal transformation.
For nearly 40 years — beginning in childhood — he has explored a central question: Why do people think, feel, and act the way they do? This passion has fueled 15 years of formal education and professional training in psychology, coaching, and human behavior.
Today, he leads a thriving coaching practice while also completing his PhD at Eötvös Loránd University, where he explores how belief systems and thought patterns shape personal development, subjective experience, and well-being. As a speaker and writer, Balázs is committed to making psychological science practical and accessible — a mission he brings to his workshops, talks, and writing.
Earlier in his career, he worked in advertising, where he led award-winning campaigns and conceived the idea that led to Apple co-founder Steve Wozniak being invited to Hungary as the keynote speaker at a major client event — a testament to his ability to translate bold ideas into real-world impact.
Balázs combines psychological expertise with academic depth, business experience, and a humanistic approach — helping others unlock growth and alignment in their personal and professional lives. He’s witnessed firsthand how this understanding can transform lives in a matter of weeks — whether it’s an actress overcoming fear of auditions or a leader finding calm in high-stakes situations. His mission is simple and far-reaching: to make the world a better place, one powerful conversation at a time.
Using his deep scientific understanding and proven practical tools, Balázs helps leaders and high-performers master the inner game — transforming from the inside out for a more grounded, successful, and fulfilling life.
Testimonials
“The three sessions with Balázs were incredibly effective. We explored in depth why I feel what I feel in certain situations. The approach he used worked perfectly; it's crucial to have such internal realizations, and only then was I able to understand the simplicity of the situation—one that I was actually creating from within myself.
If you’re struggling with emotional tension that leaves you with negative feelings, I wholeheartedly recommend Balázs to help you too ;)”
– Pauls Pujats, olympian, founder of Pujats.org
"Coming from a background in special forces, high-performance environments, startups, and web3 tech executive roles, I honestly never believed coaching could have a positive impact on me. I always thought I could simply figure things out or work harder. However, since I began coaching with Balázs, I've experienced significant progress in shifting my perspective towards my goals. Previously, pursuing my goals often came at a personal cost, but now I have gained a level of clarity in my actions that I haven't had in a long time. More than anything, I'm experiencing tangible progress — not just in achieving my goals, but also in increasing my overall happiness. This transformation in happiness alone speaks volumes to me, highlighting the profound impact of the coaching journey with Balázs. I couldn't recommend it highly enough!"
– Cal, Lead product manager, entrepreneur, ex-special forces
"In my 18 years of management career, I have worked with many coaches and psychologists, but after a while all these collaborations came to a dead end. Balázs was the first person with whom I felt, after each session, that the work we did together had a real impact on my daily life and brought about real changes in my thinking and therefore in my results. What is even more valuable is that this impact has not faded over time, but has remained a part of my life in the long term."
– Péter Gangel, founder, Circle of Trust
"I can hardly put into words how it feels like when your national anthem is played for you for the first time during a European Championship, especially if you think about how much effort you have put in into this! But to this achievement I have received many help. Balázs, with your help I could conquer my fears, and without stress, I was able to fight for my dreams in a much relaxed state."
– Anna Sólyom, karate European champion